Award-winning YUMCHI is authentic, organic kimchi made locally from a third generation family recipe – grandma’s kimchi is the best kimchi! Launched in 2018 with Secret Cinema’s Bladerunner and bespoke Space Kimchi, the brand continues to partner with sustainability-led change-makers to look after British gut health. As school friends from the rolling hills of Surrey celebrating zero food waste, they lovingly ferment kimchi with apples and pears as a tribute to the English countryside.
Advocating the slow pace of fermentation as the most natural state of wellbeing, YUMCHI aims to connect and empower through mindful eating. Female founder Lily Hirasawa aka Kimchi Queen seeks to share kimchi as a UNESCO heritage activity valued for gender equality as kimchi is traditionally passed down through women in Korea.