Rejuce is the first and only company in the UK that saves this type of produce from landfill. Since 2012 Rejuce has been saving the too big or small, discoloured, misshapen, loose unsymmetrical or just plain fugly that otherwise would get wasted. After successfully growing through all the major UK festivals, events and markets Rejuce decided to hit retail.

Rejuce is self-funded and through hard work they created an industry of alternative sustainable juices and inspired many others. Rejuce is a social enterprise whose primary goal is to expand to save more fruit and veg; so far they have saved over 400 tonnes of produce that would have otherwise been destroyed.

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